While this book contains a lot of negative feedback toward our current state of internet and social pedia, McNeil also gets pretty sentimental about the earlier days of the internet. I felt more than a little sappy when she compared being on Myspace to having been at Woodstock.
If you're at all interested in how our social nature has changed while diving into a ton of extra information on the websites that invented the habits that are now second nature, then I would recommend Lurking. It was a fascinating, though sometimes depressing read.
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